Thinking about a Web Site
By Simon Gill
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What do we really want when we are thinking about a new website for our business? In many ways this is probably one of the most fundamental decisions you will take. First thing I would ask anyone thinking of taking this important and essential step is to have a look at other web sites that you have liked yourself; this can be a great time saver and can lead to some wonderful inspiration. Keep It Simple There is always a risk of the designer running away with the latest craze, just because they have learnt something new and must try it out on the next web design that comes along - try to keep to what you actually need and not what is the latest trend. I appreciate a good web designed site just like anyone but there is one thing that I don't like and that's waiting; If I click on a site I want to get there straight away, I don't want a 10 second flash intro to pop up with some hideous music. This brings me to a short story I must tell you, I was sitting at my desk in a busy office and like many people I decided to look for my next vacation, I clicked on this Caribbean villa rental site and to my embarrassment some loud steel pan music came thumping out, this was embarrassing as I was meant to be working - so don't do it keep away from the music and the flash intro's. It is always best to design your website for the majority and that means clean, quick and professional and never more than two clicks away from your product offering. Optimisation Tips: Try to have your business name linked in some way to your business, example Warwick Plumbing, this would certainly help you when potential clients are looking for plumbers in Warwick. Try to get your keyword into the main text on your web site, the web spiders of Google and Yahoo are always looking for something that is relevant to the clients search terms. |
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Article added 06/21/2008.
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