The 8 Critical Components To A Successful Direct Mail Marketing Campaign #1
By Steve Berchtold
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Lesson #1: You must use a quality, current, and highly targeted list... If you want to find people that are in "foreclosure" for instance, you can go to the courthouse, look in the newspaper or best yet; use a "foreclosure service." These services usually give you all the information that you'll need to put your offer together. It saves you a lot of time and provides you with plenty of leads. One of the best services I've found is: http://tinyurl.com/55mgjd If you're serious about making an income from foreclosures, it's worth every penny to use a service. Otherwise, you'll be working "very hard for little results." You can spend hours at the courthouse waiting for help and even if you know what and where to look for the information you need, someone else already has it, "from one of the services." Now you've wasted your time and lost the opportunity to find a deal. Whatever the "target" is, you must use a "current" list. Using a current list is the ONLY way to get results from a Foreclosure list, a Bankruptcy list, Distressed property owner list or any other lists, where circumstances will be changing in "days" sometimes. Otherwise, you've just wasted your money! The biggest mistake you can make, is to use a mailing list that doesn't represent your target audience. Too many people send out mailings, get no response, and wonder why. Make sure that your list is "current" and "targeted" to meet your needs. Lesson #2 Next... |
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Article added 06/21/2008.
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